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七弈品牌策划文档

2025-03-28 18:42:56 阅读(106)

品牌策划文档:七弈国象

品牌定义: 在繁忙的生活中,七弈国象致力于为用户提供简单易用、高效学习的国际象棋产品。我们的品牌以“易”为主导,通过创新科技,让用户在碎片时间内轻松入门、快速提升国际象棋水平。

核心理念: 简单易用,快速提升。

产品线:

  1. 易背谱™ - “小王子记棋”

    • 产品说明: 小王子记棋是一款有趣的小游戏,通过趣味性的方式让用户轻松背诵国际象棋的经典棋局,培养棋感。
  2. 易识谱™ - “AI识棋达人”

    • 产品说明: AI识棋达人是一款利用人工智能技术的产品,用户可以通过拍照上传棋谱,系统快速识别并智能调整,让学习更加高效。

未来产品头脑风暴:

  1. 交互式对弈™

    • 产品说明: 利用虚拟对手技术,用户可以与智能程序进行互动式对弈,提高实战水平。支持不同难度级别,适合各个水平的用户。
  2. 棋谱分享社区™

    • 产品说明: 创建一个用户分享和交流棋谱的社区平台,让用户能够相互学习、分享心得,建立起一个热情的国际象棋爱好者社区。
  3. 定制化学习计划™

    • 产品说明: 基于用户的学习表现和需求,提供个性化的学习计划,通过智能算法不断调整,帮助用户更有针对性地提高棋艺水平。

品牌标语: “轻松国象,易学易精。”

品牌形象: 色彩以明亮而活泼的调色板为主,融入象棋棋盘的黑白元素,展现简洁与活力。标志设计以象征国际象棋的棋子为灵感,呈现出现代、科技感的形象。

通过这一品牌策划,七弈国象旨在打造一个简单易用、高效学习的国际象棋品牌,满足广大用户在碎片时间内学习提升的需求。

接口页面--全局数据:

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article------>{"id":110,"cid":17,"sub_cid":null,"title":"七弈品牌策划文档","short_title":"","tag_id":"","attr":"","seo_title":"","seo_keywords":"","seo_description":"","source":"","author":"","description":"","img":"","content":"<p><strong>品牌策划文档:七弈国象</strong></p>\n<p><strong>品牌定义:</strong> 在繁忙的生活中,七弈国象致力于为用户提供简单易用、高效学习的国际象棋产品。我们的品牌以&ldquo;易&rdquo;为主导,通过创新科技,让用户在碎片时间内轻松入门、快速提升国际象棋水平。</p>\n<p><strong>核心理念:</strong> 简单易用,快速提升。</p>\n<p><strong>产品线:</strong></p>\n<ol>\n<li>\n<p><strong>易背谱&trade; - &ldquo;小王子记棋&rdquo;</strong></p>\n<ul>\n<li><em>产品说明:</em> 小王子记棋是一款有趣的小游戏,通过趣味性的方式让用户轻松背诵国际象棋的经典棋局,培养棋感。</li>\n</ul>\n</li>\n<li>\n<p><strong>易识谱&trade; - &ldquo;AI识棋达人&rdquo;</strong></p>\n<ul>\n<li><em>产品说明:</em> AI识棋达人是一款利用人工智能技术的产品,用户可以通过拍照上传棋谱,系统快速识别并智能调整,让学习更加高效。</li>\n</ul>\n</li>\n</ol>\n<p><strong>未来产品头脑风暴:</strong></p>\n<ol>\n<li>\n<p><strong>交互式对弈&trade;</strong></p>\n<ul>\n<li><em>产品说明:</em> 利用虚拟对手技术,用户可以与智能程序进行互动式对弈,提高实战水平。支持不同难度级别,适合各个水平的用户。</li>\n</ul>\n</li>\n<li>\n<p><strong>棋谱分享社区&trade;</strong></p>\n<ul>\n<li><em>产品说明:</em> 创建一个用户分享和交流棋谱的社区平台,让用户能够相互学习、分享心得,建立起一个热情的国际象棋爱好者社区。</li>\n</ul>\n</li>\n<li>\n<p><strong>定制化学习计划&trade;</strong></p>\n<ul>\n<li><em>产品说明:</em> 基于用户的学习表现和需求,提供个性化的学习计划,通过智能算法不断调整,帮助用户更有针对性地提高棋艺水平。</li>\n</ul>\n</li>\n</ol>\n<p><strong>品牌标语:</strong> &ldquo;轻松国象,易学易精。&rdquo;</p>\n<p><strong>品牌形象:</strong> 色彩以明亮而活泼的调色板为主,融入象棋棋盘的黑白元素,展现简洁与活力。标志设计以象征国际象棋的棋子为灵感,呈现出现代、科技感的形象。</p>\n<p>通过这一品牌策划,七弈国象旨在打造一个简单易用、高效学习的国际象棋品牌,满足广大用户在碎片时间内学习提升的需求。</p>","status":1,"pv":106,"link":"","createdAt":"2023-11-20 09:38:35","updatedAt":"2025-03-28 18:42:56","field":{},"tags":[]}

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